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Intent listening. Optimal, prosperous portrayals. Palazzolo_
Gregg Palazzolo is an award-winning brand designer, consultant, and founder of Palazzolo Design; established in 1979, specializing in business ideation, brand identity, and marketing implementation. Gregg and his team have earned over 150 Addy Awards, accolades, and national recognition, working with global corporations and entrepreneurial startups to achieve competitive advantage through innovation, design, and communications.
GREENHORN.
BARSTILLERY.
MICROBATCH.
PROSPER.
Conception to completion. FlatLander's Barstillery®_
Everything, well-orchestrated. The concept (a ‘Barstillery’), the name (‘holler’ speak), the menu, the liquor story and sourcing, the lease, the space layout and design, the construction, the furniture and fixtures, the chef/staff/training, the flatware/dinnerware/glassware the visual identity, the artwork, the service apparel. A singular business vision fully implemented and delivered.
CURATED. GLOBAL. STUNNING. DAVINCI.
World Class HortiSculpture Gardens. FMG+SP
Frederik Meijer Gardens + Sculpture Park_
158 acres, 300 major sculptures, 2,000 plant species, concerts, recreation, receptions, respite, outside and inside, serious art and serious entertainment, a national draw, a regional treasure. All united by a strategic visual statement; not graphic design, rather a piece of original art.
TENURED.
INSPIRED.
WOODWORKS.
HERITAGE.
Adept artisan craft folks creating wood furniture. Worden_
A heritage company making wood furniture for libraries and commercial interiors, energized by new hands-on leadership’s vision and forward thinking. Craft, but not dusty workshops. Modern, but not luxe. A solid, thoughtful statement representing an intentional strategy of custom and small batch production in America.
DEAD.
72HRS.
RESURRECTED.
SOLD.
Nightmare overnight opportunity. Eastside Deli to Premo_
A first-class business with an industrial foodservice brand encounters a great distribution opportunity. “Premo” goes from a word to an entire business in a weekend; naming, brand identity, packaging, retail point-of-sale, web, ready for rollout in days not months.
SMART.
PATENTED.
NUGGET.
BUDDY.
Patented / Trademarked, insanely smart. DipLids®_
How to end the drive-thru nightmare of juggling fries, ketchup, and a drink? How about putting the ketchup in its own reservoir in the drink lid? We saw the problem, researched it, developed and engineered the product, prototyped, secured the patent, developed the brand, and secured distribution.
HONEST.
IMAGE.
WORD.
MAGAZINE.
Raw, unbridled bimonthly publication for the Michigan eat/drink scene. RoadBelly_
A celebration of food – for foodies. Creating access beyond the typical; for the unpretentiously refined palate, and those who love to know the people making reknowned food in West Michigan. Ideation, naming, creative concept, editorial photo direction, production, publicity.
